July 1969
When we got thru counting we realized that almost a cool ten percent are fuzz-faces! Wanna know who?"
Also in 1965, Marvel created its own fan community with the Merry Marvel Marching Society, The club crystallized Lee's happy-go-lucky public persona. Announced in the January books, those who joined for the price of $1 received a package consisting of a membership card, stickers, a membership button, and a letter of introduction signed by 'The Bullpen Gang'."
From Stan Lee and the Rise and Fall of the American Comic Book, by Jordan Raphael and Tom Spurgeon
When I was a kid, there was this series of hardcover juvenile adventure books featuring a character named Jerry Todd. They were something like the Hardy Boys, but they had a lot of humor mixed in with the adventure. And at the very end of each book, the publisher printed letters from the readers as well as responses from the author himself. It was so informal, so warm...it made me feel like I knew these guys and they cared about what their readers thought. I was surprised at the time other books didn't see what a great idea this was. I don't know if I consciously remembered those books when I set out to do the Bullpen page years later, or if I was unconsciously influenced and only afterwards realized where I got the idea from. I do know that talking to the readers informally and indirectly seemed like the natural thing to do."