A Special Announcement From Stan, Roy, and Marvel Comics

From Marvel's June 1974 letters' pages
Co-creator of Spider-Man, Steve Ditko is famous for weird, distinctive art, his 1966 departure from Marvel Comics, and granting very few interviews in the course of his decades-spanning career, preferring to let creations such as The Creeper, the Objectivism-inspired Mr. A, and Squirrel Girl speak for him.
Okay, Squirrel Girl not so much.
Jonathan Ross - along with such comic luminaries as Stan Lee, John Romita, Flo Steinberg, Jerry Robinson, , Neil Gaiman, Alan Moore, and Alan Moore's Beard - turns the spotlight on the artist in the swell BBC4 documentary, In Search of Steve Ditko (BitTorrent). Did they find him?
Well, that's The Question, isn't it?
"ITEM: January 5, 1972! Mark that date in your memory-book, faithful one - 'cause that's the night the batty Bullpen got it all together at Carnegie Hall, in the hectic heart of New york City!
"... January 5, 1972, a day that will live in infamy... Consider this: Roy Thomas imitating Elvis."
ITEM: Here's big news for all members of the good ol' Merry Marvel Marching Society, and for those of you who intend to join. Remember years ago, when we started the MMMS? We promised we wouldn't just swear you in and forget about you. Then what happened? We forgot about you! Naw, we didn't really - but what did happen is - our mags became so much more popular than we ever dreamed they would and we became so much busier than we ever expected to, that we just never had the time to do all the things we had hoped to do with our swingin' little club. But, we managed to change all that now! And the change is so important, that we're gonna give it a paragraph all to itself - just like this -
ITEM: We had the greatest stroke of luck the other day. We met a fanatical Marvelite who also happens to be a most talented California executive. He's so impressed with our mags, and our club membership roster, that he made us a fantastic offer, which we've just accepted. From now on, the MMMS with be incorporated into a fabulous parent organization named Marvelmania International! Because of this great new development, there'll be an entire new company, independent of your Bullpen, working around the clock to make your club exactly what you want it to be. So watch for the exciting announcements about Marvelmania Internation in our mags, and remember - you won't be watching alone. We're as anxious to see what's coming next as you are!"
-Bullpen Bulletin, October 1969

"...when I'd finally mastered the fine art of taping quarters to index cards and sending them safely through the mail, joining the M.M.M.S. was already a moot point. Gone. Done. Finished. It'd been casually superseded by the more commercially oriented Marvelmania merchandising outlet.Oh, I bought a few posters (STERANKO!), and got an issue of the club zine, as well as their catalog (the cover of which I posted here back at the beginning of the month), but it somehow wasn't quite the same."


"... things at Marvelmania continued to fall apart. The guy who ran the place had overextended himself. He had great ideas for full-color catalogs and posters, but just as many outstanding bills from printers. Sherman quit working there. Three weeks later, after completing the next Marvelmania Fanzine, Evanier also left. Soon, creditors came after the guy who ran the place, the sheriff shut him down, and the police sat there and took the funds as they came in the door. Employees who left work on a Friday arrived on Monday to find the guy had 'cleaned the place out and disappeared.'"
"Speaking of landmark editions, here's one for the books: the current Hulk thriller, now on sale, is based on Tom Wolfe's brilliant best-seller "Radical Chic," and Tom himself actually appears in the yarn. He said he's always wanted to be a Marvel superhero - and nobody says them there kinda things lightly around the ol' Bullpen! To call this issue 'off-beat' would be like saying that Raquel Welch isn't too bad looking!"





Also in 1965, Marvel created its own fan community with the Merry Marvel Marching Society, The club crystallized Lee's happy-go-lucky public persona. Announced in the January books, those who joined for the price of $1 received a package consisting of a membership card, stickers, a membership button, and a letter of introduction signed by 'The Bullpen Gang'."
From Stan Lee and the Rise and Fall of the American Comic Book, by Jordan Raphael and Tom Spurgeon

Enough! I have sat idle too long! I have watched the MMMS turn into disorganized chaos. (And that's the worst kind!) As a solution, I suggest we have some officers. By buying his first Marvel mag, a fan is automatically entitled to the rank of RFO (Real Frantic One). His first published letter elevates him to QNS (quite 'Nuff Sayer). A no-prize raises him to TB (true Believer). Each additional no-prize raises one level: From JHC (Junior Howling Commando) to AAT (Associate Assistant Thing) and finally to the penultimate, the utmost status a fan can attain: MM (Marvelite Maximus)!Although the Bullpen's response was positive, this letter published in the November 1967 Bullpen Page shows not everyone in Marveldom agreed with young Evanier's idea:
Naturally, the artists all have the rank of DDD (Definitely Dizzy Doodlers), the editorial assistants are IPR (Illiterate Proof Readers), art associates are VOD (Victims of Doodlers), the letterers are IWP (Indefatigable Word Placers), and Stan himself is at the summit - MEO (Marvel's Earthbound Odin). Each person would use his title at the start of his name - as I've done."

Only another few months till Marvel makes the network! Starting in September, the FF and Spidey will be presented border-to-border and coast-to-coast by the American Broadcasting Company! Our fascinatin' foursome will be produced by Hanna-Barbera, while your favorite web-slinger will be filmed at the Universal City studios of Grantray-Lawrence - with both half-hour shows being in full animation and glowing color!
Marvel super-heroes on TV! Here's the official scoop so far - our first stations will begin showing animated films of five - yep, FIVE - of our Marvel heroes in the middle of September. The characters to be featured will be: Captain America, Iron Man, Thor, Sub-Mariner, and the Hulk - all in full color! What's more, we'll use exactly the same art and stories which have made our mags the sensation of the nation! Production is under way right now, at the famous Grantray-Lawrence Animation Co. in Hollywood..."
Well, sort of.
One thing that's interesting and fun - okay, one thing that's interesting - about the Bullpen pages and advertisements are how they were tailored to the comic they appeared in. In Fantastic Four an ad featured the ever-lovin' blue-eyed Thing exhorting readers to go "T-Shirt Wild", while timid teenager Peter Parker was shilling shirts using the very same sale pitch over in Amazing Spider-Man. In the strip to the right, characters from various books (Including a bizarrely warm J. Jonah Jameson!) directly encourage "their fans" to join the Merry Marvel Marching Society, while in the collaged panel below sneering villains do the shillin', press-ganging America's youth into the MMMS while revealing their Canadianess, eh?
Yeah, it was superficial and blatantly commercial, but it helped make the characters more real to the fans, breaking down the fourth wall with mercenary merriment. The artwork ranged from horribly drawn originals to headshots clipped from the comics themselves. With little consideration given to context, a phrase like "Can You Guess What's In This Mysterious Mailing Tube?" is delivered in a myriad of ways depending on the image used in the advertisement; Professor X goes with the classic "dramatically accusatory and cross eyed" approach, The Thing nails bewildered befuddlement, haughty Doctor Strange can't even be bothered to get off the Can of Cthulhu to emote, an all a-flutter Green Goblin seems to really, really, really like the tube, and Hawkeye... well, I still can't get over the Green Goblin.When I was a kid, there was this series of hardcover juvenile adventure books featuring a character named Jerry Todd. They were something like the Hardy Boys, but they had a lot of humor mixed in with the adventure. And at the very end of each book, the publisher printed letters from the readers as well as responses from the author himself. It was so informal, so warm...it made me feel like I knew these guys and they cared about what their readers thought. I was surprised at the time other books didn't see what a great idea this was. I don't know if I consciously remembered those books when I set out to do the Bullpen page years later, or if I was unconsciously influenced and only afterwards realized where I got the idea from. I do know that talking to the readers informally and indirectly seemed like the natural thing to do."