The Merry Marvel Marching Society

Also in 1965, Marvel created its own fan community with the Merry Marvel Marching Society, The club crystallized Lee's happy-go-lucky public persona. Announced in the January books, those who joined for the price of $1 received a package consisting of a membership card, stickers, a membership button, and a letter of introduction signed by 'The Bullpen Gang'."

From Stan Lee and the Rise and Fall of the American Comic Book, by Jordan Raphael and Tom Spurgeon

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