November 1967

"We're gonna recommend that you take a peek at - of all things - the latest ish of Millie The Model! We've changed the mag around completely - new type of artwork and stories - and honest to Aunt May, it's really kinda funny.
Even if Millie isn't your own cup of tea, we have a hunch your sister or gal friend (wouldja believe your cousin?) might just get a boot out of it!"

From Fantastic Four, Vol. 1, No. 68

October 1967

"Many Keepers of the Faith have demanded that we take a more definite stand on current problems such as Viet Nam, civil rights, and the increase in crime, to name a few.
We've a hunch that most Marvel madmen pretty well know where we stand on such matters - and we've long believed that our first duty is to entertain, rather than editorialize."

From Fantastic Four, Vol. 1, No. 67

September 1967

"If it isn't a sell-out, everyone we know (including the REAL Brand Echhs) will be saying 'We told you so!' And you KNOW how we hate to fall on our faces! (Especially when Irving Forbush is looking!)"

From Amazing Spider-Man, Vol. 1, No. 52

August 1967

"Don't be a wreck - buy BRAND ECHH! BRAND ECHH! BRAND ECHH! BRAND ECHH! BRAND ECHH! Oh, and before we forget - the name of the mag is BRAND ECHH!"

From Fantastic Four, Vol. 1, No. 65

July 1967

"Dear Bullpen: Enough! I have sat idle too long! I have watched the MMMS turn into disorganized chaos. (And that's the worst kind!) As a solution, I suggest we have some officers. By buying his first Marvel mag, a fan is automatically entitled to the rank of RFO (Real Frantic One). His first published letter elevates him to QNS... Stan himself is at the summit - MEO (Marvel's Earthbound Odin). Each person would use his title at the start of his name - as I've done."
-RFO Mark Evanier

From Amazing Spider-Man, Vol. 1, No. 50

June 1967

"Now then, in the process of providing odd-beat entertainment, if we can also do our bit to advance the cause of intellectualism, humanitarianism, and mutual understanding... and to toss a little swingin' satire at you in the process... that won't break our collective heart one tiny bit! That's it, pussycat! Thanks for listenin'!"

From Amazing Spider-Man, Vol. 1, No. 49

May 1967

"We've gotten a kick out of the funnin' and feudin' with Brand Echh, thinking of it as a good-natured rivalry which you could enjoy sharing with us. However, if we're ruffled any feelings, we're truly sorry. We're really not mad at anybody, except the hambone who said don't write all our own stories!"

From Amazing Spider-Man, Vol. 1, No. 48