August 1969

"It's finally reached the point where we MUST raise our selling price to 15¢ [From 12¢] or sacrifice the quality of our comics - and THAT we would never do...
But now, let's look at the bright side - today you can buy your majestic Marvel mags even faster... 'cause you don't have to fumble around with pennies!
Just another glowing example of how we strive eternally to make your life easier."

From Incredible Hulk, Vol. 1, No. 118

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